Professional Search Engine Marketing Services

Battling ineffective Search Engine Marketing Services got you down? Stop struggling with wasted clicks and cart abandonment. Tech Vannah IT Solutions delivers expert Pay-Per-Click Management that drives qualified leads and tangible results. We go beyond basic keyword targeting to craft winning ad campaigns across Google, Bing, Yahoo, Shopping networks, etc. Hence, ensure your ads reach the right audience at the right time. Ready to experience the power of effective SEM Services? Talk to our experts today for a free consultation to see how we can:

  • Boost your click-through rates by 20%
  • Reduce your cost-per-click by 20%
  • Increase qualified lead generation by 50%

Transform your online presence and unlock your growth potential with Tech Vannah IT Solutions, your trusted partner in Kenya for next-level PPC Advertising.

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SEM Services

What are Search Engine Marketing Services, SEM?  

Search Engine Marketing is a promotion strategy aiming to rank a brand’s content, including product listings, on top of search engines like Google, Bing, Yahoo, etc. It often involves paying the search engines using a bidding strategy to show your content after specific keywords are triggered. SEM is also called Pay-Per-Click (PPC) Advertising. Note that search engine optimization (SEO) is also termed a search marketing strategy, but you don’t have to pay for it.  

search engine marketing services

Tech Vannah SEM Services and Why You Need Them?

Put your brand in front of customers who are actively searching for your services with our PPC Company. We have years of experience in the area, and you can feel confident trusting us to run search campaigns for your business.

Google PPC Ads

Google PPC Ads

Pay-per-click is a marketing strategy that involves setting up an ad campaign on Google. It involves keyword optimization, competitor analysis, custom Ad copy, Bid Management, Ad monitoring and management, Google analytics and monitoring startups, and button tracking. At Tech Vannah, we manage search ads, display ads, shopping ads, etc. Also, you get a Google Ads specialist who journeys with you from the ad setup, leads follow-up, and making sales.

TikTok Advertising services

Organic Search Engine Optimization (SEO)

Our SEO efforts help you craft a winning SEM strategy to pinpoint your ideal audience based on search queries, keyword research, and the People also Ask sections. The well-targeted copyrights resonate with your target market and leverage powerful infographics to help you stand out from your competitors.  

bing advertisement

Bing Ads

Bing accounts for 2.83% of searches. With a well-targeted Bing SEM strategy, you can be found on the search engine by people looking for products or services. But our Search Engine Marketing services will steer you in the right direction to dominate the search engine.

yahoo ads

Yahoo Ads for SEM

Yahoo houses 1.59% of the searches globally. Compared to Google, with 92%, the numbers are a bit low. However, imagine attracting all the searchers interested in your services on the platform. It often means more potential leads and an increase in sales.

Google local Services Ads

Google Local Services Ads

Local search is a specialized internet search that constrains results to local businesses around them. For example, if you search for the best bakery. Google automatically returns all the bakeries around you. To maximize profits from local searches, we recommend local service ads. Like local search, the promotions target the people near you who have an interest in your services or products. Our Search Engine Marketing services tailor strategies for you that help you reach local searchers who are targeting relevant key phrases to your business.  

Plans for everyone

Simple pricing that grows with you.

Basic

This package is ideal for small businesses or individuals.

Starting from KES 30,000

What’s Included
  • Budget between $100 – $500 ad spend per month (Paid to Google)
  • Search Ads for relevant keywords and queries
  • Campaign Set Up
  • Thorough Keyword Research to identify the terms and phrases of potential customers
  • Set up your bidding strategy
  • Set Up Conversion Tracking to measure the effectiveness of the campaign
  • Quality Score Optimization
  • Ad Schedule and Geotargeting
  • Include Ad Extensions
  • 1 Campaign (30 days)

Most Popular

Standard SEM Services

This package is suitable for medium-sized businesses.

Starting From KES 50,000

What’s Included
  • Budget between $500 – $2500 ad spend per month (Paid to Google)
  • Search Ads & Display Ads
  • Campaign Set Up
  • Thorough Keyword Research to identify the terms and phrases of potential customers
  • Set up a suitable Bidding Strategy and Optimizing it
  • Quality Score Optimization
  • Ad Extension Optimization
  • Landing Page Recommendations
  • Click Through Rate & Impressions Analysis
  • Set Up Conversion Tracking to measure the effectiveness of the campaign
  • Ad Schedule and Geotargeting
  • 3 Campaigns (30 days)
  • A Personal Certified Google Ads Specialist

Enterprise SEM Services

This package is for large enterprises or businesses that require a highly customized SEM services.

Starting From KES 100,000

What’s Included
  • Budget of over $2500 ad spend per month (Paid to Google)
  • Search Ads & Display Ads & Remarketing Ads, Dynamic Ads
  • Campaign Set Up
  • Keyword Research
  • Set Up a Suitable Bidding Strategy and Optimization
  • Quality Score Optimization
  • Ad Extension Optimization
  • Landing Page Optimization
  • Click Through Rate & Impressions Analysis
  • Set Up Conversion Tracking to measure the effectiveness of the campaign
  • Ad Schedule and Geotargeting
  • 5 Campaigns (30 days)
  • A Personal Certified Google Ads Specialist
  • A/B Testing
  • Keyword Refinements (if required)
  • Bid Refinements (if required)
  • Weekly Campaign Performance Report

Tech Vannah Search Engine Marketing Process

Advertising on search engines, notably Google, is steadily gaining traction in Kenya. Businesses of all sizes, small and large, are eager to tap into this potential and reach more local customers. As the leading search engine marketing agency in Kenya, Tech Vannah is here to help. Our services bring businesses closer to customers actively seeking their products and services, ensuring a targeted and effective marketing approach.

Here is our SEM Process:

Market Research and Analysis

The first step to promoting a business online is to understand it. We define your target audience, competition, and products and services. Our team of Google ads experts thoroughly researches the current market to strategize a comprehensive search engine marketing plan with goals and objectives. We collect data through the following:

  • Talking to the client and their team about the available products and services
  • Defining the product services and products
  • Testimonials from customers
  • Social media channels & websites
  • Competitor analysis from other businesses in the industry

Keywords Research

After understanding the market, we define the keywords to target on the search engine. Tools like keyword planner and ahrefs give our SEM team comprehensive data on the exact keywords your audience is searching for. Keyword research in search engine marketing services assists our team in targeting the right keywords in the Google Ads Campaign and the landing page.

Landing Pages Development

Before bringing customers to a business, we focus on the landing point. It is the touch point that customers interact with to understand more about your products and services. For search engine marketing services, we recommend that clients have a website. If they don’t have a website, our website design team is ready to assist.

The landing page reflects all your unique selling points that guarantee conversions from those who visit it. Everything is in place, from contact details to product details. Here are the features of our landing page:

  • A main headline and captivating captions
  • Unique selling proposition
  • Benefits of products and services
  • Social proof
  • Images or videos showing context to purpose
  • Clear Call to Action
  • Website page optimization
  • Portfolio & Testimonials
  • Clear contact information

Ad Copywriting

With the right keywords, our SEO experts set up the campaigns. Each campaign includes ad groups with related keywords from the previous keyword research. Keywords are placed in their relevant ad groups to target searchers who are actively searching for these search times. We have broad, phrase, and exact keywords in ad groups. For the ad copies, we include optimized headlines and descriptions. Also, we include essential ad extensions and images.

For transparency, Google deducts the ad budget directly from the Client’s Visa or Mastercard. At the end of the month, our Search engine marketing services team sends an invoice for the costs.

Conversion Tracking & Optimization

After setting up the ads, we place the proper conversion based on each client. Conversions are key events clients consider to be a gain for a business. For example, an eCommerce website can consider placing an order as a conversion (currently called the key metric). We set up this data via Google Analytics 4 and GTM and track the data daily, optimizing for the best results.

A/B Testing & Retargeting

We experiment with A/B testing on the campaigns for industries without much data to define which marketing strategy works for the business. After collecting enough data, we do ads retargeting for better conversions.

Monthly Reports

Working with us on search engine marketing services gives our clients the right to a detailed monthly report. It includes all the key performance metrics we have measured and managed. Besides that, there are recommendations to put in place for the following month for better search engine marketing results.

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Why Choose TechVannah’s SEM Services

Here is why 200+ clients trust our Search Engine Optimization Services 

Customized SEM Services Plans

Every business is unique. It means that no SEM Campaign fits all. At Tech Vannah IT Solutions, we understand the importance of a PPC Campaign that addresses your needs. In that case, we don’t have a standard solution for everyone.

Our SEM specialists take time to understand your business and its goals and tailor a marketing campaign that will help it achieve its goals. On average, we have realized that a customized Search Engine Marketing Services plan doubles the expected results compared to a rigid SEM plan.

We Listen

Tech Vannah SEM Services are mainly governed by what the client wants to achieve and how he wants to do it. Our digital marketing specialists are among the best in the industry. However, we believe in including the uniqueness of every brand, which is often most clear from the client’s perspective. Hence, we listen, understand, and advise accordingly. 

Data-Driven SEM Strategies

Digital marketing, especially SEM, goes beyond crafting the right message and communicating it. Instead, it includes a cycle of activities that eventually lead to an increase in sales. You must understand your target audience, their frustrations, how they want to hear the message, and what selling points matter to them. 

With these facts in mind, Tech Vannah specializes in using data-driven Search engine marketing services. Every strategy is crafted to answer the right queries and solve a problem for the target audience. Also, every PPC is well-accounted for.  

Results-Oriented SEM Services

Search Engine Marketing Services have one common goal: to help your business grow. Whether you want to increase brand awareness, make sales, or acquire more leads, it goes back to business growth. 

Here at Tech Vannah, we are results-oriented. On average, we have helped our clients do the following with our SEM services: 

  • Triple a bakery daily order with Google Search Ads 
  • An Increase of 70% in monthly sales of cooking oil ATMs with shopping Ads 
  • Double an online course enrollment with Google Display Ads 
  • 100% return on investment for Bing Ads 

We Save Your Time

Search Engine Marketing evolves daily. You need to stay updated on what is happening on different platforms and with different ad formats. But time is valuable. Tech Vannah IT Solutions stays in the know of all the search changes. So, you can spend your time delivering products or services to converted leads instead of launching and managing your SEM Campaigns.  

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Why Tech Vannah Search Engine Marketing Services is a Great Investment for Your Business

Greater campaign control

SEM services are essential for any business wanting greater control of its online marketing campaigns. SEM services focus on search engine optimization, pay-per-click advertising, and other tactics to gain more visibility for your website. They can provide insights into the keywords and phrases most effective for your target audience and help you create better content to draw in more traffic. Additionally, they can help you identify trends in the market so you can adjust your campaigns accordingly and maximize your ROI. With Search engine marketing services, you’ll be able to monitor the performance of your campaigns and make the necessary changes to ensure that you’re getting the most out of your marketing.

Measurable Growth

SEM (Search Engine Marketing) services are essential for measurable growth because they allow businesses to track and measure their performance. A successful SEM campaign can deliver targeted traffic to a website, increase conversions, and generate leads. With sophisticated tracking tools, businesses can gain valuable insights into the impact of their SEM campaigns and understand how their efforts are driving results. This helps them adjust their campaigns and optimize their marketing strategies for more effective results. Additionally, Search engine marketing services can help businesses identify new opportunities, target different audiences, and measure the success of their campaigns. In short, SEM services are an invaluable tool for businesses to achieve measurable growth.

Increased Conversion

SEM services are essential for increased conversion because they provide businesses with a way to reach potential customers online. Through SEM, businesses can target specific audiences with targeted ads, improve their visibility in search engine results pages (SERPs), and increase the chances of converting. Additionally, Search engine marketing services allow businesses to analyze the performance of their campaigns, which helps them better understand their customer base, optimize their movements, and improve their ROI. Ultimately, SEM services provide businesses with a powerful tool to drive more leads and conversions.

Better Brand Recognition

SEM services are essential for better brand recognition because they involve utilizing techniques and strategies to maximize your brand’s visibility in search engine results. By using Search engine marketing services, your brand will have a better chance of appearing higher in search engine results, increasing the likelihood of potential customers clicking on your business’ website. Additionally, using specific keywords, ad campaigns, and other tactics can increase the visibility of your brand in comparison to your competitors. This can be a great way to draw in new customers and increase your brand’s online presence.

Specific targeting

SEM services are essential for any business wanting greater control of its online marketing campaigns. SEM services focus on search engine optimization, pay-per-click advertising, and other tactics to gain more visibility for your website. They can provide insights into the keywords and phrases most effective for your target audience and help you create better content to draw in more traffic. Additionally, they can help you identify trends in the market so you can adjust your campaigns accordingly and maximize your ROI. With SEM services, you’ll be able to monitor the performance of your campaigns and make the necessary changes to ensure that you’re getting the most out of your marketing.

Search Engine Marketing FAQs

Search Engine Marketing (SEM) is a type of digital marketing strategy that involves the promotion of websites through paid and unpaid search engine result listings. It is typically used to increase website visibility and traffic by targeting specific keywords and phrases that are relevant to a website’s content. SEM includes both paid search engine advertising (such as Google AdWords) and organic search engine optimization (SEO) efforts.

Search Engine Marketing (SEM) can help your business by increasing visibility and driving qualified traffic to your website. SEM helps your business to increase its visibility in search engine results, which can lead to more website traffic, better brand awareness, and increased sales. It also helps to target specific customers and demographics and tailor campaigns to better meet their needs. Additionally, SEM is a powerful tool for tracking and analyzing your performance, allowing you to measure the success of your campaigns and adjust them accordingly.

To determine if search engine marketing is right for your business, you should consider your current marketing strategy, the size of your target audience, and the industry you are in. You should also determine if there is a budget available to invest in search engine marketing and if you have the necessary tools and resources to manage and track the results. Finally, you should research the competition and determine if they are already utilizing search engine marketing and if it is generating results.

When choosing a SEM services company, there are several factors to consider. First, research the company’s experience and track record. Ask for case studies to see how they have helped other companies with their SEM services. Ask questions to make sure they understand your business, its goals, and your budget. Make sure they have expertise in your industry and understand how to best leverage SEM to reach your target audience. Finally, ask for references and talk to previous customers to ensure that the sem agency has a good reputation.

It can take anywhere from a few weeks to several months to see results from SEM services, depending on the complexity of the campaign, the size of the budget, and the competitiveness of the market.

The SEM monthly report typically includes a summary of the key performance indicators (KPIs) related to search engine marketing, such as cost per click (CPC), cost per action (CPA), click-through rate (CTR), and impressions. It can also include a breakdown of the keywords used, the ad copy used, the geographic locations targeted, the competitive landscape, and any other relevant metrics. Additionally, the report may provide insights and recommendations for optimizing search engine marketing campaigns going forward.

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