Google Advertising: What is it & Are Google Ads Worth It to Businesses in Kenya

In recent years, Kenya has been rapidly moving online. Everything is available online, and our community accepts connecting via online channels and building businesses. Google advertising is among Kenyan businesses’ most effective means of online marketing. For this piece, we will define the power of Google Ads. 

Google advertising is the process of advertising on Google using paid advertising. This process usually involves targeting specific keywords on Google and bidding for them using an estimated cost by the keyword planner to stand a chance of appearing before the top organic search.  

All these advertisements are managed under a Google Ads Campaign, which requires you to set up all the essential data. Afterward, Google will prompt the right customers to your business to perform your desired conversion move at a cost. Things like budget and payments are run on the Google advertising program.  

Google advertising allows you to show your products and services to interested people. You can also eliminate who not to show your products to and keep track of everyone who engages with your business. Here are the several benefits your business can enjoy with Google advertising with Tech Vannah Google Ads Agency: 

Google ads allow you to show ads to people interested in your business products and services. You can access several targeting means, including keywords, location, age, language, day, time, frequency, and devices. In simple terms, you can fine-tune your target customers. 

Traditional marketing mainly relied on a specific budget to maximize the results you get. However, with Google advertising, things are bigger and better. Google ads give you control over your marketing budget. How much do you spend, where do you spend it, and when do you spend it? 

One of the most significant benefits of Google ads is that it accommodates businesses of all sizes. From small to large businesses, everyone can benefit from it, primarily those working under an experienced search engine marketing company in Kenya.  

The power of Google ads lies in the ability to measure your success. When one clicks on your advertisement, you can tell what valuable actions they performed, the purchased product, downloaded the app, and other metrics. Also, you can keep track of this data to improve your marketing.  

This data lets you quickly determine where to invest for better results. Google offers all the right tools to collect and analyze the necessary data. 

Last but not least, Google ads have the tools to collect, manage, and monitor marketing accounts. It is highly recommended that you leave this part to certified Google marketers who know the ins and outs of Google marketing for excellent results.  

For Google Ads Managers like Tech Vannah, a digital marketing agency that deals with many clients, Google has a My Client Center to manage all the accounts.  

In conclusion, Google advertising is the future of marketing. It is one of the most superior online marketing channels businesses in Kenya can exploit. Everything from the budget and performance management is business-friendly and easily results in business growth. Try Google advertising today for a chance to grow your business online!